How we can support internal event planners…
In today's ever-changing environment, organising successful events is critical in adding value to your company’s overall message and vision. Whether it's a company-wide conference, a team-building workshop, or an annual gala, these events play a pivotal role in fostering your audience engagement, strengthening team cohesion, and achieving your vision. Many organisations rely on internal event planners to execute events seamlessly. However, there's a compelling case to be made for internal event planners to collaborate with external event agencies. In this article, we'll explore the advantages of leveraging external event agencies like Dynamic Events and why it makes sense for internal event teams.
Expertise
Events are what we focus on. An agencies team will have knowledge and experience from various types of events and client industries. This expertise extends to areas such as venue selection, contracts and rates, negotiation, audience engagement, and on-site management. At Dynamic, we provide ongoing training, both internally and externally, to our team. Whether it is related to event technology, implementing sustainable practices, building audience – engagement tools. By partnering with an external agency, internal planners gain access to a team of professionals who can offer insights, best practices, and innovative ideas to create a memorable event.
Creativity and innovation
Successful events are often defined by their creativity and uniqueness. We are well-versed in pushing the boundaries and thinking outside the box to create memorable experiences. We bring fresh ideas and innovative concepts to the table, helping internal event planners break away from the routine and deliver events that leave a lasting impact on attendees. Furthermore, at Dynamic, we will dedicate time and resources to keep up to date with the latest industry trends and priorities. A prime example of this was during the pandemic, when we had to adapt to a new way of managing events in the virtual world. We dedicated time and resources into becoming experts in virtual platforms and technology that our clients and their events could benefit from. Now, with sustainability at the forefront of the events industry, we have recently introduced the Dynamic Method; a set of tools enabling our team to implement better choices when planning and managing events. As an internal event planner, being able to utilise this knowledge and strategy will enable your company to benefit without using up your own time and resources.
Resource optimisation
Event planning can be resource intensive. We have established relationships with suppliers, which can lead to cost savings on everything from catering to AV equipment. Additionally, we have a network of reliable and experienced suppliers at their disposal. This means that an internal event planner can focus on their core responsibilities without having to dedicate extensive time to sourcing and managing event resources. By leveraging the agency's resources, they can ensure that every aspect of the event is handled efficiently.
Risk mitigation
Event planning involves numerous logistical challenges and potential risks. We are experienced in risk assessment and mitigation, ensuring that every aspect of an event is planned with contingencies in mind. This level of preparedness can be invaluable in handling unexpected situations, such as technical glitches or last-minute changes. For example, one of our recent venues was having issues and unexpectedly had to shut down. We had to have a solution in 24 hours, which for one internal event planner isn’t going to be easy. We had a whole team working together to solve the problem using our pool of contacts and expertise. Internal event planners can benefit from an agency's ability to navigate and adapt to these challenges effectively.
While internal event planners possess valuable knowledge of their organisation's culture and objectives, there are compelling reasons for them to collaborate with external event agencies. By combining the strengths of internal planners with the specialised skills of external agencies, organisations can ensure that their events are not just well-executed but also memorable and impactful. In an era where every corporate event is an opportunity to reinforce company culture and drive business goals, the partnership between internal planners and external agencies is a winning formula for success.