How can an event agency fit into your company culture?

When hiring an event agency, the agency’s goal is to keep you as a long-term client, and to do this they need to become a resource that is an extension of your existing structure/team. This means having a deep understanding of your business and your business culture.

What is cultural fit?

A company’s culture can be seen as the values of the company and their employees, the interaction between management and staff and the overall environment in which they work. Business culture can cover a lot under one umbrella so it’s important to understand the specifics when talking about an event agency. Internally at Dynamic, when you ask anybody on the team what they value the most, they will say the team. This goes back to values and culture. At Dynamic, everybody receives support relating to the development of their skills, as well as on a personal level from their peers.

‘Above the line’ culture

One part of business culture is the ‘above the line’ strategy, values, objectives, and official policies. The ‘above the line culture’ is deeply embedded in everything we do at Dynamic – acknowledging the uniqueness of each person, creating opportunities, working together, but also very much about training and empowering everybody to be accountable for their actions. An agency needs to understand business culture in terms of how a business approaches interactions between employees. What is the day-to-day culture? Regardless of the size of our clients’ operation or their geographical whereabouts, we often share very similar values in the sense of empowering their workforce and creating connections. Our clients are repeatedly commenting on the skills, support, quality, and positivity they get from the team – important elements to consider when choosing the right event agency for you.

Aligning objectives

What are the event stories you want to achieve? For instance, is it launching a new strategy, product, or service? Does it need to have the wow factor and act as a launchpad for the year? Is it a more forensic analysis into the years results? Or is it a heavily network focused plan designed to focus on collaboration? An event agency that has cohesive values and that can work and adapt to the core values of their clients ultimately functions better. Listening and aligning goals rather than having disjointed priorities will help meet the events overall objectives. If an agency can buy into the culture of a company and show their clients that they have listened and understood the ethos and objectives of the company, then it makes the assimilation into an extension of their team feel entirely natural. This in turn builds rapport and trust and eventually becomes legacy as you build a long-term partnership through longevity and successful events, which leads into our next point.

Longevity

We work with most of our clients on a long-term basis which allows us to get to know each other well, operate with shared values, and create relationships on a business but also personal level. We strive to understand their challenges and aspirations, and use our personality, values, and experience to support their team. Positivity creates positivity. For example, when we moved to virtual events during the pandemic, we were there to help and guide our clients through this changing events environment. As the world is now focusing on sustainable living and longevity, similarly to with virtual events, our actions and experience enables us to deliver events which will enable our clients to reach their sustainability targets and objectives.