The COVID Series: What a difference a month makes!

COVID Series, Malcolm Wallace, Live Events

A growing number of companies and organisations are realising that, in the short term at least, they will have to bite the virtual bullet and so we are seeing a record number of enquiries for demos of virtual platforms.

Last week alone saw us signing 6 new clients for virtual events, as revenue managers try to stimulate income growth and comms managers stimulate their teams after weeks/months of furlough.

Despite this, the demand for live events is growing and we are signing contracts for events through 2021 and 2022, and of course, being event managers, we are planning how to keep our delegates safe just in case the promised vaccines don’t arrive or are not as efficacious as they should be!

So, what should you be considering and what is available to keep delegates safe enough to give you the confidence to hold your next live event:

  • A huge increase in cleaning and disinfection, probably the easiest item to implement. Most venues already have this in hand but as organisers we need to ensure that it is being carried out frequently and thoroughly enough.
  • Automated hand sanitising and disinfecting wipes at primary entrances and high traffic areas such as lifts
  • Thermal imaging cameras to measure temperature
  • Enabling social distancing by reducing capacities, managing queues, identifying potential bottle necks or congestion points, grab and go food etc
  • As much as possible go digital such as room keys, removing pens and paper, contactless check-in
  • Room seals so you know nobody has entered since cleaning
  • Innovative disinfection technologies:
    • Electrostatic sprayers, with electrostatically charged disinfecting mist
    • Ultraviolet light to sanitise surfaces and objects

There are many other options and considerations, each venue is different and will present different problems to be overcome, but hopefully these may form the basis to help instil some confidence in organising your next live event.

If you wish to learn more or need some assistance with your next live event contact my team on 01797 223626 or email me at [email protected]

Until next time,

Malcolm