Everyone is hoping and praying that live events will be back as soon as possible. The government has made this possible from 1st October, but does this mean the events industry will instantly return back to how it was?
I’m afraid the simple answer is NO. Although live events will be ‘back’ they will look very different from pre-COVID times; with social distancing, temperature checks, hand sanitising, one-way systems and many more procedures to be in place in order to keep our delegates safe.
Even with all these measures in place, numbers for events are likely to be significantly lower. People are less inclined to travel; they have got used to ‘working from home’, having a Zoom meeting and are generally wary about meeting in large numbers. On top of this, having officially gone into recession in the UK, companies simply do not have the budget to enable employees to attend events. The reality is that with accommodation and travel costs attending live events is an expensive option.
Many of the events we are planning for next year will be hybrid events. Our clients still want and need to gather member firms / clients / employees, but the scale of the live event has significantly reduced. We are seeing clients whose numbers were 250 now estimate groups of 100.
This is not all bad news though, as companies are predicting larger numbers for virtual events. With the technology available delegates can login to a live stream, participate and interact, ask questions and be part of the event all whilst sitting in their living room. In actual fact, we are predicted higher number of participation overall with 100 live delegates and over 300 signing up online and for on demand access.
We have partnered with multiple virtual platforms so we can offer the right solution to fit our client’s needs. Hybrid events are the future and are here to stay.
How are service works?
We are an event management company and whether your event is live, virtual or hybrid we can help you deliver the best event possible. You will have a dedicated event manager assigned to your event to support you throughout the whole process, on top of that you will have access to our marketing team to help with your event strategy and set your objectives.
Our team will run your event from concept to conception, taking away all the stress while keeping you in the driving seat and informed of the progress throughout. We are problem solvers and will offer you solutions at each stage to ensure your event is running to schedule and ensure you achieve your event goals and objectives.
We can communicate with delegates, arrange filming of speakers, create marketing plans, build an event website, and ensure your brand is centre stage throughout the whole delegate’s journey. With over 100 years of experience within the team, we know what we’re doing and love what we do.
If you need help moving your event from live to hybrid, get in touch we would love to help.