Navigating the virtual highway

virtual event strategy
Virtual events, event strategy, Claire Wallace

Have a read of our latest article by Claire Bowley published on PA Life Magazine explaining the three pillars to have in mind when creating your virtual event strategy; Content, Connections and Community.

We are all too familiar with the buzzwords and phrases that have dominated communications in recent months – ‘unprecedented times’, ‘pivot to virtual’, ‘the new normal’ and ‘platform agnostic’.

Whilst we are starting to tire from the overuse of such language, the truth is these HAVE been extraordinary times and every single person has been on their own journey. In-person events will re-emerge, probably more compact and better focused – but in the meantime we will continue exploring the digital world.

To continue reading, click on the link below;