The COVID Series: What could possibly go wrong?

Malcolm Wallace Virtual Conferences

What could possibly go wrong?

We had a team meeting with our event managers yesterday and I happened to ask whether there were some recurring themes around the challenges our customers have switching to virtual events and hybrid events.

Our EMs jumped on this with alacrity as it seems to have been a big topic with them. I figured that if these issues are so prevalent with our customers it must also be true for a wider audience. Do you identify with any of the challenges below?

  • Fear of tech failure. The platform not coping or issues with delegates accessing the platform (old browsers, only using mobile devices, not used to it etc etc., you’ve heard it all before, no doubt!)
  • Not being able to replicate networking or the social aspects of an in-person event (Apparently no-one is going to join a Zoom call with others to have a glass of wine, although I admit to being very guilty of this, albeit with friends not work contacts!)
  • Audience won’t engage. Many think their target audience are dinosaurs.
  • Not understanding how to translate an established in-person event to virtual. How do you turn a 3-day physical event into a 5-day programme with shorter days?
  • A lack of understanding of how content can be delivered (webcast, webinar, roundtable. Who’s on camera, who’s not and what the audience can or can’t do)
  • Thinking everything should be like Zoom where everyone can be on camera and not understanding why it is not always appropriate.

The majority of these issues are rooted in the fear of the unknown and can easily be solved by good planning and rehearsals. Our event managers are very used to solving problems, and these are just the tip of the iceberg, so if you want a life without stress, give us a call.