The COVID Series: Super Hybrid Events

My learning curve over the past few months has been immense, and my vocabulary must have grown 100-fold with virtual conference jargon terms alone. Nevertheless, I learnt a new one this week, super-hybrid event.

It sounds amazing, although adding the word super to most things elevates it anyway; superwoman, superman to name just two! I know what a hybrid event is, but super hybrid? Having now hyped a simple term, the actual meaning is going to seem quite mundane, but it actually goes some way to solving our current meeting restrictions.

Simply expand the hybrid event solution into several locations simultaneously. Across the UK, for example, choose a venue in London, Manchester, Dublin and Edinburgh that can accommodate up to, say, 50 people in each venue safely. Anyone who cannot travel easily or safely to the venues chooses to join virtually. This can easily be expanded regionally by choosing venues across Europe or the United States.

You can have some fun with the whole idea. Hyatt, for instance, sent food ingredients to a number of venues and their chef based in Kuala Lumpur led the dinner cooking so that everyone shared the same meal despite being in different countries.

One common issue for international events is the different time zones, making it difficult for someone from Australia to join a virtual event taking place in Europe, but why not have a rolling hybrid event starting in one time zone and travelling around the world?

Each time zone would have their own presenters live, with the content becoming on demand for the next zone until finally the hybrid returns to the starting point with all presentations on demand.

Now that is what I call a super, super hybrid and another new term for your vocabulary!

Until next time,

Malcolm

Malcolm Wallace, Managing Director at Dynamic Conferences & Events Ltd